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Article: Frozen solid: today's health-savvy consumers are concerned about long-term health and their weight, and look to frozen foods to provide healthful nourishment. The frozen meals we grew up with have been replaced with foods that offer more protein, less carbs and more taste.(new product trends)
- Article from:
- Prepared Foods
- Article date:
- April 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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From 1999-2004, increasing concerns with obesity and nutrition have changed the dynamics of the frozen meals market. Low-carb diets, including Atkins, South Beach and other high-protein diets have negatively influenced the demand for frozen meals containing potatoes, pasta or other starches. Consumers are demanding more information, and becoming more selective about their meal choices. As consumers prepare fewer meals at home, and the profitability of servicing these consumers is rising, increased competition for their dollars is being seen from in-store dells, restaurants, take-out and drive-thru venues.
The main players and their brands in the frozen meal market ...