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Article: New Research Reveals Significant Consumer Misunderstanding of Cookies; Few Understand the Function of Cookies and Only 35% of Online Consumers Are Able to Successfully Delete Them.
- Article from:
- Business Wire
- Article date:
- April 21, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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STAMFORD, Conn. -- Cookies today are essential to the Internet user experience. However, recent studies and commentary have stated that cookies are being rendered ineffective as individuals delete these critical information units from their computers with a high degree of frequency.
In a recent study of nearly 800 adult Americans, InsightExpress(R) has found the deletion of cookies to be greatly exaggerated.
In a novel research approach, InsightExpress asked participants about their attitudes, opinions, and understanding of cookies. Then, participants were asked if they were willing to delete cookies from their computer. "We were astonished to find that ...