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Article: Pioneer's Spring Marketing Campaign Revs up with Celeb Event and Cross-Country Mobile Tour; Campaign for Automotive Navigation Systems Proves ''It Knows'' How to Help Today's Commuters.
- Article from:
- Business Wire
- Article date:
- April 21, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LONG BEACH -- Pioneer Electronics (USA) Inc. today launches its multi-million dollar marketing campaign for automotive navigation systems designed by BBDO West and The Elevation Group of Companies with a celebrity-studded product launch followed by a cross-country marketing tour and heavy print advertising. Set against a backdrop of mystery and intrigue, the campaign conveys the message of "putting the freedom back in driving" to millions of ultimate commuters seeking to recapture the enjoyment of getting behind the wheel.
The campaign highlights Pioneer's AVIC-N2 and AVIC-D1 navigation systems. Both systems offer XM NavTraffic service capability that alerts ...