Article: Revenue Analytics CEO'S Revolutionary Approach to Boost Corporate Profits Kicks off Georgia Tech Conference.

ATLANTA -- Robert G. Cross, CEO of Revenue Analytics, Inc., welcomed attendees to the first Georgia Tech Conference on Revenue Management and Price Optimization by predicting that Revenue Optimization techniques, which have generated tens of billions of dollars in revenue for travel and transportation firms, will become an indispensable business practice for all industries in the future. The conference highlighted the nascent use of these tactics in the retail, manufacturing, financial services and healthcare sectors.

Revenue Optimization is the science of predicting customer demand and optimizing the price and availability of a product so that the right product ...

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