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Article: New IPC TV magazine sponsors Soap Awards.(IPC Magazines Ltd. sponsors The British Soap Awards 2005)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- April 21, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IPC Media's new handbag-sized television listings magazine TV easy is to sponsor The British Soap Awards 2005 on ITV1 and ITV2.
It forms part of a #10m launch for the paid-for weekly magazine, which is due to hit the newsstands on May 3. The package will include broadcast sponsorship credits on ITV1, sponsorship of brand extension programming on ITV2 and branded trailers. The deal was negotiated by ITV Sales senior sponsorship and branded content executive Leigh Alexander, and Lucas Cridland of Walker Media, on behalf of IPC's TV listings division tx. Entertainer Paul O'Grady will host the awards, televised by Granada Productions next month.
There ...