Article: The digital dynamic: how communications media shape our world.

As digital media become the dominant means of communication, they will usher in a new paradigm, transforming how we think, behave, relate, and create. A business consultant and communications theorist offers a method for understanding the changes we will face--and for better managing those changes.

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Marshall McLuhan famously declared, "The medium is the message." Watching a war on television is very different from reading about the war in a newspaper.

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Television began entering homes less than 60 years ago and swiftly changed almost every aspect of human life--from business and education to politics and sports. Now, digital ...

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