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Article: The digital dynamic: how communications media shape our world.
- Article from:
- The Futurist
- Article date:
- May 1, 2005
- Author:
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Copyright informationCOPYRIGHT 2005 World Future Society. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As digital media become the dominant means of communication, they will usher in a new paradigm, transforming how we think, behave, relate, and create. A business consultant and communications theorist offers a method for understanding the changes we will face--and for better managing those changes.
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Marshall McLuhan famously declared, "The medium is the message." Watching a war on television is very different from reading about the war in a newspaper.
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Television began entering homes less than 60 years ago and swiftly changed almost every aspect of human life--from business and education to politics and sports. Now, digital ...
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