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Article: Pizza Hut Puts New Twist on Innovation with Introduction of Its 3Cheese Stuffed Crust Pizza; Ten-Year Anniversary of Stuffed Crust Pizza Has More Families Eating the Good Stuff.
- Article from:
- Business Wire
- Article date:
- April 25, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DALLAS -- Pizza Hut(R), Inc., the world's largest pizza restaurant company, is adding a new twist to a familiar favorite today with its new 3Cheese Stuffed Crust Pizza. Building on a decade of innovation that started with the original Stuffed Crust Pizza in 1995, the new pizza boasts a blend of three cheeses baked into the crust to combine for a flavorful, cheesy ending, or beginning, of a pizza slice.
"When we introduced Stuffed Crust Pizza 10 years ago, we revolutionized the industry," said Tom James, Pizza Hut chief marketing officer. "And, we haven't stopped innovating since. Every year we top the year before with unique pizza varieties, sizes, shapes and ...