Article: Coming of age: converging market forces and trends lead to greater diversification in the category.(focus feature)

Like wine, cheese has always had a sentimental, romantic appeal, made with a centuries-old technique and reflecting a dedication to heritage and craftsmanship.

What was once a relatively basic foodstuff, however, now includes an ever-broadening spectrum of products designed to appeal to discriminating palates of all demographics. This is a category, in sum, that continues to expand in all directions, fueled by culinary trends, convenience demands, health and nutrition issues and plain old-fashioned taste.

How much do Americans love cheese? Literally, tons. In 2003, Americans consumed 8.8 billion pounds of natural cheese alone, according to research ...

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