Article: Dinners/entrees and ice cream buoy sales in early 2005.(frozen foods )

Total frozen food sales in supermarkets were up as 2005 dawned, rising 2.2% for the 12 weeks ended January 23rd, according to Information Resources Inc. (Chicago). Units were up 1.1% as well. Growth in the large dinner/entree and ice cream segments was largely responsible for the strength of the period. Frozen turkey, other breakfast foods--fueled by hand-held sandwich items--and sausage all enjoyed strong gains.

Based on IRI definitions and data, here's a look at the period with the top five brands in selected categories. Sales and unit figures and changes for the brands in the subsequent listings are in the following order: dollar sales for the period, percent ...

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