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Article: Fast-Growing Specialty Apparel Retailer bebe Chooses Amazon Services for End-to-End E-Commerce Solution; Amazon Services to Provide Technology, Customer Service, and Order Fulfillment For bebe.com.
- Article from:
- Business Wire
- Article date:
- April 25, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SEATTLE & BRISBANE, Calif. -- Amazon Services, Inc., a subsidiary of Amazon.com (NASDAQ:AMZN), and bebe stores, inc. (NASDAQ:BEBE) today announced that Amazon Services will power the fast-growing specialty apparel retailer's direct to consumer channel. Under the agreement, Amazon Services will provide the technology platform, fulfillment center and multi-channel call center operations for bebe.com. bebe will maintain control over their brand and online business through a suite of site management tools.
"As announced last week, our direct sales channel grew 95% in the third quarter," said Barbara Wambach, bebe's Chief Administrative Officer. "We evaluated several ...