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Article: Beringer Blass Wine Estates Introduces Premium Wine Tailor-Made for Women, by Women; White Lie Early Season(TM) Chardonnay: The New Delicious Wine That's Low in Alcohol and Calories.
- Article from:
- PR Newswire
- Article date:
- April 27, 2005
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Copyright informationCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NAPA, Calif., April 27 /PRNewswire/ -- Three women at Beringer Blass Wine Estates (BBWE) are hedging their bets on a little white lie, one that women everywhere will have to taste to believe. The all-female team -- made up of Tracey Mason, Jane Robichaud and Bettina Ferrando -- have unveiled the first- ever wine designed by women, for women. Called White Lie Early Season(TM) Chardonnay, the new wine is naturally lower in alcohol and, as a result, also lower in calories than most California Chardonnays. White Lie was conceived to meet the needs of today's dynamic women who want a great tasting, everyday wine without all the alcohol. It will be on store shelves in key markets ...
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