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Article: The soy slowdown: the days of double-digit growth for soy may be over, but a few opportunities still exist in certain segments.
- Article from:
- Nutraceuticals World
- Article date:
- April 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Much like antioxidants and fiber, soy has captured the awareness of a majority of consumers, who increasingly relate it to overall health. This is what every nutraceutical ingredient segment strives for, but as with any market approaching maturity, finding areas of opportunity becomes difficult.
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Most experts believe the same product areas that brought fame to the soy market over the years--soymilk, meat alternatives and nutrition bars--will continue to serve as areas of opportunity. But new growth areas like personal care and cosmetics will help drive the soy category in new directions.
Current Market Dynamics
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