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Article: Planters helps vendors cash in on name brand and peanuts' new popularity.(PROFILES IN EXCELLENCE)
- Article from:
- Automatic Merchandiser
- Article date:
- April 1, 2005
CopyrightCOPYRIGHT 2005 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mr. Peanut has been around a long time, and he looks to be around a lot longer.
Nuts are one of the fastest growing salted snacks in the vending industry these days, and few could doubt that Planter's Peanuts, founded in 1906, is the most established nut brand in the U.S. Taken together, this combination of a fast-growing category and established name brand recognition is bringing growth to vending operators at a time when they need all the brand support they can get.
Nuts were one of two snack products to post revenue growth, according to the 2004 Automatic Merchandiser State of the Vending Industry Report. The report, published in August 2004, noted ...