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Simple Green gets a handle on cleaning products.(design trends)

Coming to grips with a bottle design for its 2-L Simple Green[R] all-purpose cleaner and car-wash products, Sunshine Makers, Inc., Huntington Harbour, CA, has introduced a handled container that allows for easy lifting and pouring of the trademark-green liquid cleaner. Says Jeff Hyder, senior vp of production, operations and sales for Sunshine Makers, "The area on the old bottle that the customer would normally grip to pour was not ergonomic, making for an awkward grasp and the potential for spilling when the bottle was full."

Introduced last fall, the new bottle design for concentrated Simple Green All-Purpose Cleaner and for Simple Green Car Wash Cleaner is the result of ...

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