Article: Make yourself an author; Self-publishing gets you a book-but at a price. And will you get any respect?(The Business of Life)(President's Resource Organization)

Byline: LISA BERTAGNOLI

Ramond Silverstein had the experience of many would-be authors when he sent a proposal for a business book to 75 agents and publishers.

He received 75 returned copies and 75 rejection letters.

"I could tell most hadn't even read the proposal-it was in pristine condition,'' he says.

But Mr. Silverstein hasn't resigned himself to the ranks of the unpublished. The president of Chicago-based PRO: President's Resource Organization, an advisory club for small business owners, plans to publish the book himself.

"I'm persistent,'' Mr. Silverstein, 67, says of his plans. A book-his will be based on his ...

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