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Article: History Channel planning marquee events for males; Strategy extends network's effort to diversify from World War II fare.(Cable Connection)
- Article from:
- TelevisionWeek
- Article date:
- April 25, 2005
- Author:
CopyrightCOPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jon Lafayette
History Channel plans to hold more marquee events to lure more of the upscale male viewers advertisers crave.
The 10-year-old network, part of the A&E Television Networks family, already has eight marquee events on its schedule, in addition to "10 Days That Changed America,'' which it bills as a major marquee special. History Channel has released few details about "10 Days,'' other than to say it will consist of 10 documentaries produced by 10 award-winning filmmakers.
More marquee events are expected to be added to next season's roster, eclipsing the eight that ran this season.
Next season's marquee events focus ...