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Article: NEWSPAPER COUPON FACE VALUE HITS $1.(average face value of a discount coupons exceeds)
- Article from:
- NewsInc
- Article date:
- April 4, 2005
CopyrightCOPYRIGHT 2005 The Cole Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A media research firm has determined that last year the average face value of a coupon in a newspaper pre-print section exceeded $1 for the first time. Marx Promotion Intelligence says that the average face value of pre-print coupons hit $1.03, compared to the previous year"s average of 95 cents.
"We are seeing more manufacturers present greater incentives to shoppers, whether on a face value or per-unit basis," said Mark Nesbitt, chief operating officer at Marx, a division of TNS Media Intelligence of New York City.
He said that by their increasing participation, marketers continue to prove that pre-prints "are a great tool to build awareness and ...