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Article: An inside job: need a fresh perspective on projects, markets and more? Chances are, the answers you need are right under your roof.(SMART MOVES)(business development initiatives from employees)
- Article from:
- Entrepreneur
- Article date:
- May 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LIKE ANY entrepreneurial company, Full90 Sports Inc. needs good advice from time to time. The 3-year-old San Diego soccer head-protection company with $1 million in 2004 sales doesn't rely on consultants, however, for answers to its manufacturing, marketing and branding challenges. Instead, it relies on input from its 21 employees, who bring a variety of work experiences and viewpoints to the conference-room table.
"We don't need [consultants]; we've got internal experts," says founder and CEO Jeff Skeen, 46. "They've had enough experience on the outside that they know how this whole thing works."
Developing a critical mass of "outsider ...