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Article: Effects of arousing visuals and redundancy on cognitive assessment of television news.
- Article from:
- Journal of Broadcasting & Electronic Media
- Article date:
- March 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Broadcast Education Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Arousing visuals are ubiquitous in television news because they attract attention and elicit arousal (A. Lang, Potter, & Grabe, 2003). Interestingly, however, visuals with strong emotional content can distract and interfere with news learning (Klijn, 2003), resulting in visuals that draw viewers' attention to the emotional part of the news story but cause subsequent recall error (Brosius, 1993).
Cognitive neurophysiologists have long been intrigued by the relationship between emotion and cognition. An earlier, simpler assumption was that human rationality and reasoning could be hijacked by the pirates of emotion (Cacioppo & Petty, 1981). It is now generally ...