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Article: Branding beef: Maui Cattle Co. takes pride in a purely home-grown product.(Industry Focus: Agriculture)
- Article from:
- Hawaii Business
- Article date:
- May 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Hawaii Business Publishing Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Where can you get the best steak in town? One brand-name answer is on the menu at some of Hawaii's best restaurants, including Alan Wong's, Roy's at Ko Olina, Haliimaile Store and even Stella Blues Cafe in Kihei: Maul Cattle Co.
"We really feel good about our product as the best tasting beef anywhere," says Alex Franco, Maul Cattle Co.'s managing director, who also man ages Kaupo Ranch on Maul. "And that's by design. Our goal was to keep our cattle here to develop a branded product that we can be proud of."
In recent years, the 750 ranches statewide have faced fluctuating beef prices, rising costs in raising and slaughtering cattle and cutbacks in local ...