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Article: ASI Philly and the return of hysteria.(Column)
- Article from:
- Wearables Business
- Article date:
- May 1, 2005
CopyrightCOPYRIGHT 2005 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: NOWELL C. WISCH, MAS
Susan, a distributor friend of mine, called me, breathless and excited on March 28 telling me to "check my e-mail!" Sure enough, at 2:33 p.m., there was a Rift in the Force and it was caused by an e-mailed press release entitled, "NORTHEAST ASI SHOW LAUNCH ANNOUNCED FOR PHILADELPHIA." Susan was incensed and excited, a combination that I found amusing and entertaining.
ASI announced that its trade show in Philadelphia would occur two weeks before the Promotions EAST show, which is sponsored by a group of Regional Associations, the largest being SAAGNY. Indeed, for the last millennium, the show was (and still is) called The ...