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Article: AMV hangs on to #45m Sainsbury's.
- Article from:
- Marketing Week
- Article date:
- April 28, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Oliver likely to remain as campaign figurehead as incumbent pips JWT in two-way final pitch
Sainsbury's has decided to stick with its advertising agency of 25 years, Abbott Mead Vickers.BBDO, after a three-month review involving eight agencies.
Many had expected new management at Sainsbury's to make a break with the past by appointing JWT to the #45m ad account. The agency had beaten Bartle Bogle Hegarty, DDB London, Delaney Lund Knox Warren & Partners, Leo Burnett, McCann Erickson and TBWA/London to make it through to a final shoot-out with AMV.
Sainsbury's is also expected to retain Jamie Oliver, the celebrity chef who was first ...