|
|
Article: IAB drops 'interactive' to focus on growing Internet advertising.(Interactive Advertising Bureau UK Ltd. changed its name to Internet Advertising Bureau)
- Article from:
- New Media Age
- Article date:
- April 28, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The Interactive Advertising Bureau is rebranding as the Internet Advertising Bureau as it transforms into an advertiser-focused organisation.
The rebrand makes it clear that the IAB intends to focus purely on Web advertising and won't branch out to other digital channels, as expected when it changed its name from Internet to Interactive three years ago.
This is despite the fact that the majority of other IABs around the world, including in the US, operate under the 'interactive' umbrella and represent all interactive media.
The move is supported by members of the IAB's leadership council, which have been pushing for the organisation to ...