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Article: OKI Undertakes Global Repositioning; Changes Brand Identity to OKI Printing Solutions; Announcement Made in Conjunction with Product Launch.
- Article from:
- Business Wire
- Article date:
- May 3, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MOUNT LAUREL, N.J. -- Oki Data Americas, Inc., announced today that it has changed its brand name from OKI(R) to OKI(R) Printing Solutions. The company made the move in conjunction with other subsidiaries of Oki Data Corporation of Japan, all of which are operated by Tokyo-based parent company Oki Electric Industry Co., Ltd.
In the Americas, Europe, Asia and Africa, the subsidiaries have adopted the OKI Printing Solutions brand for all products, services and solutions offered by the company.
The new name reflects the company's focus on providing customers with a total offer of superior products, services and solutions that can improve their printing ...