Article: Bernhard takes over VW brand; Direct and energetic, he will execute Pischetsrieder's plan.

Article: VW wants Bernhard to stay; Carmaker seeks new post for ...
Automotive News;  November 20, 2006 ;     700+ words ... ... Ferdinand Piech. Bernhard, who heads the VW brand group - which includes ... expected to lead to Bernhard's resignation ... wants to head the VW brand unit in addition to ... management post that Bernhard will accept. After ...

Article: Bernhard appoints new product boss; VW brand ...
Automotive News Europe;  April 17, 2006 ;     700+ words ... ... revival plan similar to the one Bernhard implemented during his days ... people in place on product." Bernhard plans to shake up VW's high ... Rabe was responsible for VW brand's vehicle safety department ... just two years younger than Bernhard. Rabe takes over from Reinhard ...

Article: VW Brand Chief to Step Down
AP Online;  January 11, 2007 ;     693 words ... ... statement that Wolfgang Bernhard, who has overseen the VW brand since May 2005, would ... Pischetsrieder brought Bernhard to Volkswagen in February ... DaimlerChrysler AG, and Bernhard took over the VW brand three months later ...

Article: A cost cutter takes over VW brand Ousted ...
International Herald Tribune;  October 7, 2004 ;     700+ words ... ... officer under Dieter Zetsche, Bernhard pushed through a harsh cost ... In a statement announcing Bernhard's appointment, Pischetsrieder ... that he would ''manage the VW brand independently.'' The goal ... decision-making. Although Bernhard will join Volkswagen's management ...

Article: VW brand chief says employees must recognize ...
AP Worldstream;  July 15, 2005 ;     334 words ... ... tread new paths." Wolfgang Bernhard told the company's in-house ... far, we won't make it." Bernhard, a former DaimlerChrysler ... to shake up the struggling VW brand. Intense competition that ... crossroads we are standing at," Bernhard said when asked what he expects ...

Article: Exec: VW Brand Must Improve Productivity
AP Online;  February 13, 2006 ;     460 words ... ... of the brand said. Wolfgang Bernhard, who heads the VW brand of Europe's biggest automaker ... American and Chinese markets. Bernhard also warned that some parts ... autogramm, published Monday. Bernhard said the productivity goal was ...

Article: Exec.: VW Brand Productivity Must Rise
AP Online;  February 13, 2006 ;     458 words ... ... of the brand said. Wolfgang Bernhard, who heads the VW brand of Europe's biggest automaker ... American and Chinese markets. Bernhard also warned that some parts ... autogramm, published Monday. Bernhard said the productivity goal was ...