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Article: VH-1 increases long-form slate. (music video network) (Brief Article)
- Article from:
- Broadcasting & Cable
- Article date:
- July 19, 1993
- Author:
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Copyright informationCOPYRIGHT 1993 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Music video network VH-1 in the months ahead plans to further expand into long-form programing with a lineup including specially commissioned films by director Francis Ford Coppola, as well as acquired episodes of The New WKRP in Cincinnati and other programing.
"When we hit it right on long-form, people stay longer with us," said VH-1 President Ed Bennett, explaining the network's evolution from around-the-clock music videos. "The radio model does not exist anymore."
Coppola's American Zoetrope production company will produce a series of six long-form music films for VH-1 in association with Palomar Pictures. The 23-minute films will feature as-yet-unnamed top musical ...
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