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Article: MarketResearch.com: "Innovation Performance Measurement: Striking the Right Balance" by Grist Limited May 2005.
- Article from:
- M2 Presswire
- Article date:
- May 5, 2005
CopyrightCOPYRIGHT 2005 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-5 May 2005-MarketResearch.com: MarketResearch.com: "Innovation Performance Measurement: Striking the Right Balance" by Grist Limited May 2005(C)1994-2005 M2 COMMUNICATIONS LTD
RDATE:03052005
Innovation is indisputably one of the most important strategic and operational levers available to managers for creating competitive advantage, regardless of industry sector. Recent studies suggest, though, that there remains a serious disconnect between what firms are hoping for and what they are reaping from their investments in innovation. Conventional approaches to performance measurement, while serving performance-driven firms well in a variety of traditional ...