Article: Alaska Airlines Mileage Plan Named 'Frequent Flyer Program of the Year' for Third Consecutive Year.

SEATTLE, May 6 /PRNewswire-FirstCall/ -- The Alaska Airlines Mileage Plan was named "Frequent Flyer Program of the Year" -- the airline industry equivalent of Hollywood's Oscar for Best Picture -- at the 17th Annual Freddie Awards.

The awards, voted on this year by some 315,000 frequent flyers across the nation, also gave Alaska top marks for "Best Website" and "Best Member Communications."

"Receiving this recognition for the third year in a row is especially meaningful to us because it comes from our customers," said Ann Ardizzone, Alaska's managing director of marketing programs, who accepted the honors in New York. "It's a genuine tribute not only ...

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