Article: Lexus GX470 nails big SUV feeling.(Automobiles)

Article: Smart prices, more passion are vital to Lexus strategy.
Automotive News;  September 15, 1997 ;     700+ words ...LOS ANGELES - Lexus' success story after its 1989 launch was...beat back resurgent Mercedes-Benz and BMW, Lexus will: * Fill the $35,000- to-$45,000 price...lead on rivals, who have closed the gap. Lexus launched its counterattack against Stuttgart...

Article: Lexus takes on TiVo with photo promotion for IS.(Toyota Motor Sales U.S.A. Inc. Lexus Div.)
Automotive News;  August 8, 2005 ;     444 words ...Byline: Mark Rechtin Lexus knows that the target audience for its...interactive approach to launching the cars. Lexus will create a mosaic of photographs of...will broadcast the mosaic image online at lexus.com and show it on a giant screen in New...

Article: Lexus Launches New Web Site With MSN; Lexus.MSN.com Seeks to Be Premier Destination for Those Seeking More Sophisticated Content.
PR Newswire;  February 12, 2003 ;     481 words ......TORRANCE, Calif., Feb. 12 /PRNewswire/ -- Lexus and MSN have teamed up to launch a new...Web portal and a leading luxury brand, Lexus.MSN provides a co-branded site with more upscale content (please visit the site at Lexus.MSN.com). Users will find Lexus.MSN indispensable...

Article: Luxury leader Lexus seeks a larger lineup.(News)(Brief Article)(Statistical Data Included)
Automotive News;  September 16, 2002 ;     678 words ...Byline: Mark Rechtin Lexus Division is riding high. Propelled by its best sales month ever in August, Lexus remains the No. 1 luxury brand in America...000-unit margin over BMW. If it holds that lead, Lexus will have a three-peat as the most popular...

Article: To woo wealthy, Lexus attempts image makeover
Herald News, The (Joliet, IL);  April 22, 2007 ;     700+ words ...For years, Toyota Motor Corp.'s Lexus division pitched its cars as the practical...like BMW and Mercedes. And over time, the Lexus brand came to be known as kind of expensive...always respectable - and a little boring. "Lexus cars are made to be luxurious and forgettable...

Article: Silent Lexus needs to make its voice heard: the Lexus marque has been marketed on its 'noiseless efficiency', but it is the brand's lack of personality that leaves it struggling to compete with its more established rivals.(Media)
Marketing Week;  April 8, 2004 ;     700+ words ...Toyota's Lexus is discovering that offering luxury and...and Mercedes, with which it competes. The Lexus marque was launched by Toyota in the US...steep recession of the early Nineties made Lexus attractive to plutocrats wanting the highest...

Article: Lexus McCartney Sponsorship More Than Just a Ticket to Ride.
PR Newswire;  November 21, 2005 ;     700+ words ...Marketing Extensions Maximize Lexus' Relationship With Music Icon TORRANCE...groundbreaking partnership with Paul McCartney, Lexus has created an integrated marketing campaign to reach McCartney fans and Lexus owners at multiple touch points. The partnership...

Article: Lexus looks younger with IS 300; Compact sedan aims at buyers who considered BMW or Audi.
Advertising Age;  June 26, 2000 ;     700+ words ...Lexus is chasing younger buyers -- and European competitors...America's A4, said Mike Slagter, corporate sales manager at Lexus. They're tough competitors, but we'll be able to go wheel...formerly corporate marketing manager of the brand, projected Lexus would sell 12,000 IS 300s this year, with sales ...

Article: LEXUS LEADS, BUT LUXURY SEGMENT IS STILL A WAR.
Automotive News;  September 27, 1999 ;     700+ words ...LOS ANGELES - It has taken 10 years for Lexus to become a luxury brand icon. In that time, Lexus has moved ahead of its long-established European...full year. For the first eight months of 1999, Lexus led the luxury pack. It was 3,000 sales ahead...

Article: How Many Miles to the US Open? For Lexus and Tennis Stars: 101,730.
PR Newswire;  September 7, 2006 ;     624 words ...Lexus Offers Real-World Hybrid Case Study and Behind-the-Scenes Look at the Drive to...Billie Jean King National Tennis Center in Flushing, NY, on match day. This year, Lexus, the Official Vehicle of the 2006 US Open, shares an inside look at the trip. Lexus plays an important role at the US Open -- nearly ...

Article: Lexus fights back German resurgence.(Auto Weekend)
The Washington Times;  March 13, 1998 ;     699 words ...Entering its second decade, Lexus, Toyota's luxury division, is introducing...products to attract the driving enthusiast. Lexus made a grand entrance in 1989 with the...fluctuations, skyrocketed. Along came Lexus with a bulletproof quality product that...

Article: Chairman Eiji Toyoda had a dream; today, it's known as Lexus. (history of the Toyota Lexus)(The 100-Year Almanac and 1996 Market Data Book)
Automotive News;  April 29, 1996 ;     700+ words ...The Lexus was introduced in the fall of 1989 by Toyota...luxury-car project. His vision breathed life into Lexus and gave it a philosophical direction. The...approval and more than six years of research, Lexus Division of Toyota Motor Sales U.S.A. Inc...

Article: Smart Lexus ES 300 lacks fiery passion but luxury sedan delivers.(Knight Ridder Newspapers)
Knight Ridder/Tribune News Service;  November 2, 2001 ;     700+ words ...DETROIT _ Lexus has been promising us some passion to match...luxury sedan singing a hot-blooded aria. For Lexus, driving passion is the IS 300's job. And...acolytes of the Zen master BMW 3-Series: The Lexus IS 300, Acura 3.2 TL, and Audi A4 line up...

Article: Lexus turns introspective at seminars; Division examines its roots to plan a better future.(News)(employee seminars)
Automotive News;  December 9, 2002 ;     700+ words ...Byline: Mark Rechtin For Lexus, being viewed as the best in many measures...isn't good enough anymore. Since October, Lexus Division has put nearly every one of...also to caution against the hubris that Lexus' success could bring. This reminder of...