Article: The obsessiveness of Steve Jobs; Apple Computer.

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The most successful paranoid in business history?

"APPLE is firing on all cylinders," beamed Steve Jobs, its boss, the other day, as he announced another stunning quarter: revenues up by 70% on the same period a year ago; profits up by 530%. As for coolness, Apple remains off the charts. The iPod, its portable music-player, seems unstoppable. Such is its "halo effect" that Apple's computers and laptops are winning market share (admittedly, from a small base of 2.4%). And, two decades after launching the personal-computer revolution, it is Mr Jobs who continues to push it furthest. On April 29th, Apple released Tiger, its latest operating ...

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