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Article: Campaign: 'Sideways' tie-in advances profile of Santa Barbara.(Santa Barbara Conference and Visitors Bureau and Santa Barbara Film Commission)
- Article from:
- PR Week (US)
- Article date:
- May 9, 2005
CopyrightCOPYRIGHT 2005 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PR team: Santa Barbara, CA, Conference & Visitors Bureau and the Santa
Barbara Film Commission
Campaign: Sideways in Santa Barbara
Time frame: June 2004 to present
Budget: dollars 30,000
Only a short drive from LA, its pristine coastline and small-town charm have made it a favorite of directors since the beginning of Hollywood.
When Fox Searchlight Pictures' Sideways came to town, however, it was a bit different than most films because it actually dealt with the local wine industry and used real locations and names of businesses. Seeing the potential to reach huge audiences, the Santa Barbara Conference & Visitors Bureau (SBCVB) and the Santa Barbara ...
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Article: Santa Barbara Vintners' Foundation Wine Auction ...
Business Wire;
February 25, 2002 ;
700+ words
... ... Business, Entertainment & Food Editors SANTA BARBARA, Calif.--(BUSINESS WIRE)--Feb. 25, 2002 Santa Barbara County Vintners' Association: -- May 4th Auction to be Themed "Santa Barbara: The American Riviera" -- Charlie Trotter ...
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