Article: NPD Reports It's All in the Bag: Handbags Are the Most Popular Accessory Women Buy.

PORT WASHINGTON, N.Y. -- When it comes to accessorizing a woman's wardrobe, it's all about the handbag. According to "Women's Fashion Accessories: It's All in the Bag", the latest report from The NPD Group, a leading sales and marketing information company, 44 percent of women age thirteen and over reported buying a handbag/purse for themselves, or for someone else as a gift. Last year, women bought an average of three handbags, for themselves or someone else.

On average, women report owning six handbags. Ownership is highly correlated with age, with younger women owning fewer and older women owning more. Four in ten women age 55 and over tell NPD they own seven or more ...

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