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Article: PRIMEDIA Creates New Partnerships to Launch Branded Scrapbooking and Crafts Merchandise - Leaders in Marketing and Publishing to Produce Videos, Books and Kits Targeted To Crafting Enthusiasts -.
- Article from:
- Business Wire
- Article date:
- May 9, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- PRIMEDIA Enterprises, the worldwide brand licensing division for PRIMEDIA Inc. (NYSE: PRM), today announced three strategic partnerships to launch creative brand extensions for its popular craft titles, Creating Keepsakes, Simple Scrapbooks, and Paper Crafts.
Leading companies Leisure Arts, International Masters Publishers and TN Marketing will join the prestigious list of craft licensees to further expand the expertise of PRIMEDIA's magazine titles in the consumer crafting market. This is the latest in a series of successful brand extensions that transition the company's stable of high-performing enthusiast brands into product lines that build on ...