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Article: Full Throttle ahead for Coca-Cola.(new products)

Article from:
Food Processing
Article date:
April 1, 2005
Author:
Copyright

Moving full throttle to energize the energy drink market is Full Throttle from Coca-Cola Co., Atlanta. Packaged in a stylish 16-oz. can (twice the size of category leader Red Bull), Full Throttle contains ginseng extract, caffeine, taurine, guarana extract and B vitamins, a powerful fuel for someone needing an energy boost.

Available in citrus flavor, Full Throttle (great name) is targeted to ...

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