Article: Ann Summers launches new mobile service.(Brief Article)

TELECOMWORLDWIRE-10 May 2005-Ann Summers launches new mobile service(C)1994-2005 M2 COMMUNICATIONS LTD http://www.m2.com

Ann Summers, a high street retailer, has announced that it is to launch wap.annsummers.com. This represents a new move to the mobile format for the company.

The mobile site, which was developed by Graphico New Media, includes sex tips, product information, sexy stories, still and moving pictures, ringtones and a "money-off" in store voucher. The site uses technology from Bango to enable users to access and pay for content directly from any network and from over 130 countries. Users are directed straight to the Ann Summers portal by ...

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