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Article: Correct White Balance Makes Better Photos, Says PMA.
- Article from:
- Business Wire
- Article date:
- May 11, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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JACKSON, Mich. -- When trying to match neutral white under different kinds of light, the human eye does not accurately perceive colors. Psychologically, the brain adjusts colors so that they seem to be correct under any light source. That is the reason shoppers often take a fabric out of a showroom in order to look at it under natural daylight.
The problem is that different light sources themselves produce different colors, and human vision attempts to adjust for the difference. The most extreme situation found by digital photographers is the difference between bright sunlight outdoors and artificial light bulbs indoors. The relative light-source colors run from ...