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Article: Celine Dion and the Chrysler Brand Form Integrated Marketing Partnership.
- Article from:
- PR Newswire
- Article date:
- November 5, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Chrysler Group is scheduled to announce at a 2 p.m. Pacific time press conference today the formation of a multi-year partnership between Sony Music Entertainment artist Celine Dion and the Chrysler brand. The agreement encompasses a wide array of marketing, promotional and advertising opportunities between one of the world's great vocal artists and one of America's great automotive brands.
The partnership launches in early 2003 with a Chrysler brand TV spot featuring Ms. Dion and her music. That is the start of an extensive, multi- media advertising campaign that will span print, broadcast, and the Internet. A new, original song created specifically for the ad ...