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Article: American Standard Consolidates Media Planning and Buying with Initiative Media.
- Article from:
- PR Newswire
- Article date:
- October 15, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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American Standard Companies Inc. today announced it will consolidate its media planning and buying for its U.S.-based brands with Initiative Media North America, part of the Initiative Media Worldwide unit of Interpublic Group of Companies. American Standard sells air conditioning systems and services under the Trane(R) and American Standard(R) brands in commercial, institutional and residential markets, and bath and kitchen products under the American Standard and Porcher brands for residential markets.
"Initiative Media's strategic and planning capabilities and the buying power they command make them the clear choice to lead our media planning and buying," ...