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Article: Terra Lycos Acquires GetRelevant, a Leading Customer Acquisition Company.
- Article from:
- PR Newswire
- Article date:
- October 7, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GetRelevant Bolsters Terra Lycos's Direct Marketing Services with a Powerful Product Suite Giving Advertisers Highly Qualified Leads and Terra Lycos Increased Advertising Inventory
Terra Lycos , the largest global Internet network, today announced it has acquired GetRelevant, an online direct marketing services provider. The acquisition adds a powerful suite of products to Terra Lycos's robust direct marketing services and gives the company's advertising clients access to a uniquely qualified audience to drive higher conversion rates.
GetRelevant's product suite will allow Terra Lycos to present dynamic and highly targeted offers to users during the ...