Article: Reebok and Andy Roddick Serve Up Hot New Apparel and Footwear Collections.

Defending US Open champion and Reebok sponsored athlete, Andy Roddick is taking New York City by storm. Kicking off an integrated marketing campaign surrounding the US Open, Reebok features Roddick on billboards throughout the city. On August 24th, Roddick will host a press event at Reebok's New York store to debut his new Reebok apparel and footwear collections.

"Reebok celebrates the return of the defending US Open Champion, Andy Roddick to New York with a press event and an innovative advertising campaign," said Dianne Hayes, Reebok's senior director of global tennis. "We are excited to debut Andy's state-of-the-art tennis apparel and footwear and to launch ...

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