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Article: Belo Announces Circulation Declines at The Dallas Morning News.
- Article from:
- PR Newswire
- Article date:
- August 5, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Internal Investigation Identifies Circulation Overstatement; The Dallas Morning News Is Developing Compensation Plan for Advertisers
Belo Corp. announced today that The Dallas Morning News, a wholly-owned subsidiary, will report a greater than expected decline in its September 2004 circulation. An internal investigation, which is ongoing, has disclosed practices and procedures that led to an overstatement in circulation, primarily in single copy sales. Belo estimates the decline in circulation related to this matter to be approximately 1.5 percent daily and five percent Sunday. This decline, coupled with a reduction in state circulation that was first ...