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Article: How do you work gift baskets into your merchandising program? Do they affect your sales in general? Do you pursue the corporate market? (Retailers' Roundtable) (Panel Discussion)
- Article from:
- Gifts & Decorative Accessories
- Article date:
- August 1, 1993
CopyrightCOPYRIGHT 1993 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tonya Bredehoeft: "Some of our stores pursue the corporate market by suggesting baskets, among other things. However, gift baskets are not in our overall merchandising program except for the actual empty baskets which we push to our stores by suggesting ways to fill and sell them."
Frank Bromberg III: "From time to time, we suggest gift baskets to our customers but not on a consistent basis. Julia Glass, our gift buyer says that people don't really think of us as a gift basket store; our customers mainly think of us for tabletop and bridal gifts, rather than gift baskets. However, we do some corporate business in gift baskets."
Don Friedman: This ...