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Article: Scholastic Launches Major Marketing Blitz for August 10th Paperback Release of J.K. Rowling's Phenomenal Bestseller Harry Potter and the Order of the Phoenix.
- Article from:
- PR Newswire
- Article date:
- August 10, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Book Brings Total to Just Under 100 Million in US Alone
Scholastic announced today that the company has launched a $1,000,000.00 marketing campaign for the release of the paperback edition of J.K. Rowling's fifth Harry Potter novel, Harry Potter and the Order of the Phoenix. With a first printing of 2 million copies, the book is supported by a marketing campaign that includes: national on-line, print and broadcast advertising; billboard promotion; aerial advertising and retail promotions to celebrate the August 10th publication date. The publication of Harry Potter and the Order of the Phoenix in paperback brings the total number of Harry Potter books in ...