Article: Weight Watchers and Wells' Dairy Sign Exclusive Licensing Agreement.

Weight Watchers International, Inc. , the global leader in providing healthy and effective weight management services, and Wells' Dairy, the country's largest family-owned and managed dairy processor and a leading manufacturer of dairy products and frozen novelties, have entered into an exclusive licensing agreement commencing October 1, 2004. Under this agreement, Wells' Dairy will be the exclusive marketer, producer and distributor of the extensive line of frozen novelties and ice cream under the Weight Watchers(R) brand.

"This is a unique opportunity for Wells' Dairy, bringing together two organizations that have proven success in the development of Better-For-You ...

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