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Article: New worlds: Brazil's tourism board hopes new offices abroad will double visitors to Brazil.(TOURISM)
- Article from:
- Revista Latin Trade
- Article date:
- May 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Freedom Magazines, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The objective is clear: In 2007, Brazil should welcome 9 million foreign tourists spending US$8 billion, more than double the numbers reported in 2003.
To hit its goal, Embratur, Brazil's tourism board, has opened eight offices abroad. Known as Escritorios Brasileiros de Turismo (EBT) and located in the United States and Europe, the tourism ministry expects these offices to strike deals with tour operators and tailor products to travelers from the targeted regions.
In Europe, the government opened six offices to bring tourists to Brazil, in Germany, Spain, France, England, Italy and Portugal. Although most Europeans who visit Brazil come from ...