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Article: A no-spin zone? Go behind the scenes for a Fox News upfront presentation; News network pushes high-end viewers, but buyers don't bite yet.(MediaWorks)(Fox News Network L.L.C.)
- Article from:
- Advertising Age
- Article date:
- May 9, 2005
- Author:
CopyrightCOPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: CLAIRE ATKINSON
In a darkened conference room at Omnicom Group media agency PHD, four Fox News executives are setting up yet another upfront presentation, one of scores the team will make to buying groups and clients around the country during this first stage of the typically month-long process.
Fox News senior VP-national ad sales Paul Rittenberg has had a good run so far, as Fox News advertising revenue lifted income for Rupert Murdoch's News Corp. by 45% for its fiscal third quarter, results of which were reported last week.
The Fox News guys fire up the laptop and click through scores of slides in which Fox News is represented by ...