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Article: TOMMY BAHAMA Announces New Licensing Agreements.

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PR Newswire
Article date:
July 15, 2004
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Oxford Industries, Inc. announced today that it has signed five new licensing agreements for the Tommy Bahama brand, signaling the next step in the company's controlled brand extension. The popular lifestyle brand added these exciting new categories to a suite of successful licenses for the swimwear, footwear, accessories, home furnishings and decor categories. The new agreements are effective immediately.

Tony Margolis, President and CEO of Oxford's Tommy Bahama Group, commented, "We have always seen licensing as an excellent way to present our vision of the Tommy Bahama lifestyle in products that are outside our area of expertise. Each of these categories ...

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