Article: Interep Innovations Offers Advertisers in Key Categories Integrated Radio/Training Programs to Help Sell Product to Women.

Forms Sales Partnership With Maddox Smye - Consulting Firm Specializing in Marketing and Selling to Women

Today Interep Innovations (BULLETIN BOARD: IREP) announced that it will partner with Maddox Smye, LLC, to help advertisers create marketing programs that resonate with women and bolster sales to female consumers. Key categories include Automotive, Financial, Home Improvement, Home Furnishings and Electronics -- retail sectors that do not traditionally cater to female decision-makers.

The local market programs will use radio to drive women to a given place of business -- for instance, an auto showroom or a financial services firm. Then, to help ...

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