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Article: Interep Innovations Offers Advertisers in Key Categories Integrated Radio/Training Programs to Help Sell Product to Women.
- Article from:
- PR Newswire
- Article date:
- June 2, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Forms Sales Partnership With Maddox Smye - Consulting Firm Specializing in Marketing and Selling to Women
Today Interep Innovations (BULLETIN BOARD: IREP) announced that it will partner with Maddox Smye, LLC, to help advertisers create marketing programs that resonate with women and bolster sales to female consumers. Key categories include Automotive, Financial, Home Improvement, Home Furnishings and Electronics -- retail sectors that do not traditionally cater to female decision-makers.
The local market programs will use radio to drive women to a given place of business -- for instance, an auto showroom or a financial services firm. Then, to help ...