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Article: Simon Malls, an Attractive Alternative to Traditional Advertising.
- Article from:
- PR Newswire
- Article date:
- May 20, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Arbitron Study Shows Simon Rivals Print, Radio and TV
Simon Brand Ventures -- the business-to-consumer arm of Simon Property Group , the largest shopping mall owner, developer, manager and marketer in America -- provides an attractive alternative to traditional advertising.
To prove the effectiveness of mall marketing, Simon worked with Arbitron, Inc. to develop a study detailing consumer profiles -- the format used by major advertisers - that demonstrate Simon's increasing power as a marketing medium. With approximately two billion consumer visits annually, Simon's network of 247 shopping properties in 37 states has a reach and point-of-purchase ...