Article: Russell Athletic Launches New Logo to Reflect Athleticism, Authenticity.

New Logo is Modern, Energetic, and More Athletic

Russell Athletic, the flagship brand of Russell Corporation , recently unveiled a more athletic and evolutionary version of its classic red and blue capital "R" logo that has been seen for decades on thousands of sports teams worldwide. The new logo features an energetic orientation, a richer blue color, and a typeface that is more modern, but still reinforces the brand's authentic, athletic heritage.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040526/CLW026LOGO )

"The look of our new logo is faster, stronger, and more athletic. Its design parallels our athletic positioning and will be more ...

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