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Article: Russell Athletic Launches New Logo to Reflect Athleticism, Authenticity.
- Article from:
- PR Newswire
- Article date:
- May 26, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Logo is Modern, Energetic, and More Athletic
Russell Athletic, the flagship brand of Russell Corporation , recently unveiled a more athletic and evolutionary version of its classic red and blue capital "R" logo that has been seen for decades on thousands of sports teams worldwide. The new logo features an energetic orientation, a richer blue color, and a typeface that is more modern, but still reinforces the brand's authentic, athletic heritage.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040526/CLW026LOGO )
"The look of our new logo is faster, stronger, and more athletic. Its design parallels our athletic positioning and will be more ...